Our well-known and reliable brands

Our portfolio includes internationally recognised and respected brands across toys, games, party supplies and leisure products. Our partners include MGA Entertainment, Goliath, IMC Toys, Clementoni, Revell and Bestway, as well as Riethmüller, PartyDeco and Anagram, known for their party supplies.

Our brand portfolio covers a wide range of toys, games, puzzles, model kits, RC products and leisure products. We represent leading international brands while also developing our own private labels. Through our strong retail network and local market expertise, we bring exciting products to consumers across the Nordics.
Dreameez
Dreameez invites children into an enchanting world of dolls and accessories where their wildest dreams can come true. From stylish fashion dolls and beautiful princesses to imagina...
Mirror Mi
Welcome to the world of Mirror Mi, where emotions, music and style come together! Mirror Mi dolls are music academy students, each with their own personality, style and an aura tha...
Hyojo
Hyojo is MGA Entertainment’s popular CUDDLECTIBLES™ collectible concept, combining plush toys and collectible figures in surprise boxes. Designed for children aged 8+ as well as co...
Slime Life
Slime Life is MGA Entertainment’s creative sensory play brand, combining DIY creativity, exciting textures and hyper-realistic food themes. The range lets you make and decorate you...
Teamsterz
Teamsterz invites children into a world of action-packed adventures with an extensive range of detailed die-cast vehicles, garages, playsets, track sets and vehicles with lights an...
Science4You
Educational and scientific toys for children. ...
Jelly Blox
The idea behind Jelly Blox is simple, yet clearly different from traditional building blocks: construction and sensory play come together in one toy. The blocks can be stacked and ...
Clickeez
Each Clickeez is a small removable keycap character resembling an individual key on a mechanical keyboard, with its own theme, design and distinctive click. Some characters are vis...
Wonder Factory
Wonder Factory is an MGA Entertainment brand focused on creative sensory play. Its Never Dry Dough modelling dough and Never Dry Sand modelling sand never dry out, so children can ...
Bestway
The Bestway product range includes water toys for both the beach and dry land. Swimming goggles, snorkels, swimming toys and pool floats, when used together or separately, are guar...
Clementoni
Clementoni has a wide selection of quality games for all ages! The puzzles are made of high-quality materials and are perfectly compatible. Baby and children’s products improve per...
Geomag
Geomag is a world-renowned magnetic building set consisting of magnetic rods, steel spheres and panels from which you can build the most imaginative and complex structures and cons...
Koolspeed
Welcome to the fast-paced world of Koolspeed, where the tyres squeal and the gravel clatters! Koolspeed’s diverse range of remote-controlled racing cars, SUVs and rally cars ...
Magic City
Welcome to Magic City, the world of magic tricks, illusions, and hilarious pranks! Magic City is a collection of magic trick sets and outrageously fun prank toys that take chil...
Dinos Unleashed
Dinos Unleashed is a product series full of wild dinosaurs and going wild. Dinosaur toys fascinate children from toddlers to schoolchildren and they inspire the most imaginative pl...
Trollius ‘n roll
Trollius ‘n Roll is a coupon game for the whole family, developed by Finnish game developers. The game involves growing a flower called trollius. Roll the dice, draw symbols ...
Rolly Toys
Farm play and big vehicles are children’s ultimate favourites and high-quality Rollytoys pedal tractors have delighted the youngest in the family for more than 50 years. Rollytoys ...
Escape Room
Feel the excitement of an Escape Room game ffrom the comfort of your sofa and solve the releasing code in time! Escape Rooms have been a roaring success in Finland ans around the W...
Cry Babies
Cry Babies dolls cry real tears! If a Cry Babies doll pacifier drops or if you squeeze Cry Babies Magic Tears doll’s tummy they will cry real tears. These adorable dolls have...
Brain Games
Challenge yourself with Brain Games! Can you solve the brain cube, or would you prefer playing an intense game of chess? Whatever you choose these little grey cell activating Brain...
Club Petz
The Club Petz family is all about of furry animals. The adorable Bianca kitten loves you and its yarn ball and Lola is a little puppy who understands speech and does tricks. From t...
Revell
Model building is a hobby suitable for everyone of all ages! Revell models have been built for almost a hundred years now and are constantly renewed. Easy kits are suitable for the...
Action Fun
Welcome to the world of Action Fun, where every day is full of excitement, adventure and endless fun! Action Fun is a range of vehicles for the youngest members of the family, aged...
Little Me
Little Me provides all the necessary tools for doll care and a little more. The big baby bottles include baby care products and the magic baby bottle empties like magic. It is time...
H2O Clear pool
The high-quality H2O Clear pool chemicals keep your pool water clean and clear week after week. The selection includes pH balancers , disinfectants, algaecides, flocking liquids, a...
Toyrock Summer
What would summer be like without soap bubbles and yard games? Winter. Now is the time to get ready for summer activities with the Toyrock Summer selection! You don’t have to...
Toyrock Sport
Are you ready to compete? We provide high quality sport equipment for many different sport activities. Play classic games, get carried away with ball games or try out new fun sport...