Toyrock Oy – Who are we?


Small and nice things can create joyful experiences for people of all ages. That’s what all of us at Toyrock work for every day.


Toyrock Oy is a Finnish growth company founded in 2014, which focuses on the agency, import and wholesale of products related to children’s toys and children’s family leisure activities in the Nordics. In June 2023, Toyrock acquired 100% shares of the leading importer, marketer and distributor of balloons and party items in Finland, Ilmapallokeskus Balloon Center Oy. Thanks to this, our range will expand to balloons and party items.

The company name Toyrock reflects reliability – the “bedrock”. It also reflects our stable and reliable way of working, on the basis of which customers can build a good cooperation with us.

Play is children’s work. Play entertains, play teaches, play develops. Play is a pastime and is done both alone and together with others. While playing, children learn new things, how the objects work and about cause-and-effect relationships. Play develops children’s mental and physical skills. It is therefore important that children play with the right kind of toy for his or her age. Of course, pastime is important too, so the toy must also be interesting and versatile enough to inspire children and also feed children’s imagination.

Our job at Toyrock is to ensure that there are enough diverse, developing and interesting toys available for children of all ages. Toys and the materials used in them must be safe and the products must contain sufficient information and instructions to ensure the safe use of the toy.

Our range includes products and brands from world-renowned and respected suppliers, such as Mattel brands Barbie, Hot Wheels and Fisher-Price, Clementoni puzzles, Bestway swimming toys, Geomag magnetic building sets, Goliath games and toys, Escape Room games from Identity Games  Revell scale models and RC products, among many others. Our fantastic range is guaranteed to have something for everyone.

We guarantee our customers a high and reliable level of service. We are a competent and reliable partner. The products in Toyrock’s range are sourced from operators whose operations are high quality and also accepted by general toy industry standards (e.g. the International Council of Toy Industries) with regard to ethical requirements. All Toyrock products must meet the requirements of industry directives and laws and regulations – without exception.


Our products are sold by chain stores, private toy stores and other specialty stores in Finland, Sweden and the Baltics. Product ranges vary by retailer. You can find our products from these shops, for instance: