Toyrock and MGA Entertainment enter Nordic distribution partnership

4.6.2026
We’re excited to announce that Toyrock will become the official distribution partner for a portfolio of brands of MGA Entertainment across the Nordics...

Ilmapallokeskus Balloon Center Oy will carry out a partial demerger

26.5.2026
Ilmapallokeskus Balloon Center Oy will carry out a partial demerger effective 1 June 2026, as follows: Wholesale (Party) will transfer to Toyrock Oy...

Digital play or outdoor play?

26.5.2025
A child’s world is full of wonders. Well-rounded development is based on using both worlds – the outdoors and the digital environment – in the right b...

Get to know the new members of our sales team!

21.1.2025
Key Account Manager As Niklas Karvonen has moved on to new challenges, Jere Huittinen will join our Finnish sales team as the new Key Account Manager ...

Toyrock Group and Mattel Expand Partnership in the Nordics

11.12.2024
At Toyrock Group, we’re excited to share that our partnership with Mattel is growing even bigger! Starting in January 2025, we’ll be taking on the dis...

AI toys – are they safe?

8.11.2024
Artificial Intelligence (AI) is becoming a part of everyday technology, and the toy industry is embracing this smart future. AI-powered toys offer chi...