The Clickeez phenomenon keeps growing – popular Series 3 and Hello Kitty & Friends arrive in Finland & Sweden

18.8.2026
The click of a mechanical keyboard, cute collectible characters, fidget play and a blind box surprise – all in one. Clickeez has quickly grown into an...

Strategy Games for Autumn – Intrigue, Danger and Brilliant Bluffing

14.8.2026
This autumn’s exciting strategy games combine storytelling, suspense and clever decision-making – and this time, inspiration also comes from ...

Three Exciting New Games for Autumn – Including Two GOTY Finalists (Finland)

14.8.2026
This autumn’s new games bring quick turns, plenty of laughter and just the right amount of excitement to the table – games that are easy to learn and ...

Toyrock and MGA Entertainment enter Nordic distribution partnership

4.6.2026
We’re excited to announce that Toyrock will become the official distribution partner for a portfolio of brands of MGA Entertainment across the Nordics...

Ilmapallokeskus Balloon Center Oy will carry out a partial demerger

26.5.2026
Ilmapallokeskus Balloon Center Oy will carry out a partial demerger effective 1 June 2026, as follows: Wholesale (Party) will transfer to Toyrock Oy...

Digital play or outdoor play?

26.5.2025
A child’s world is full of wonders. Well-rounded development is based on using both worlds – the outdoors and the digital environment – in the right b...