Play has enormous benefits for a child’s development. Expert advice – parents, value play!

18.4.2024
Children have the right to play, enshrined in the Convention on the Rights of the Child. Often play and its importance are underestimated, even though...

Lasten Suuri Lelukirja is the best-known toy catalogue in Finland!

14.2.2024
According to a survey conducted in December 2023, Lasten Suuri Lelukirja (the Children’s Great Toybook) has remained the best-known toy catalogue in F...

Toyrock is the new distributor of Teddykompaniet in Finland!

6.2.2024
Toyrock’s growth in the Nordic market continues with the transfer of Teddykompaniet’s distribution rights to Toyrock in January. Swedish p...

Toyrock-Group has acquired 100 % shares of Ilmapallokeskus Balloon Center Oy

27.6.2023
Espoo/Turku | 27th June 2023 PRESS RELEASE – [FREE TO PUBLISH] Toyrock-Group has acquired 100 % shares of Ilmapallokeskus Balloon Center Oy. Toyrock-G...

Toyrock & Lastenklinikoiden Kummit

21.6.2022
We are pleased to announce that we have started cooperating with The Association of Friends of the University Children’s Hospitals (Lastenklinik...

Evolver steps in as majority owner in Toyrock

31.5.2022
Evolver Fund I has on 23 May 2022 acquired a controlling interest in Turku-based Toyrock Oy, a leading importer, marketer and distributor of toys, gam...