Lasten Suuri Lelukirja is the best-known toy catalogue in Finland!

According to a survey conducted in December 2023, Lasten Suuri Lelukirja (the Children’s Great Toybook) has remained the best-known toy catalogue in Finland. The consumers remember the Toybook best by name from memory, by cover image and by name. Over 75% of families with children recognizes the Toybook by cover image!

The study examined the effect of different advertising channels on children’s toy preferences and here are the most significant factors:

  1. Toy catalogues
  2. Instore advertising
  3. Television advertising

The Children’s Great Toybook is the most browsed toy catalogue. Almost 70% of the recipients says, that their children have browsed the Toybook either alone or with a parent to find gift ideas. The families keep the beloved Toybook for a long time. More than 70% of the respondents keep it for a month or longer.

Do you want your ad in the best-known toy catalogue in Finland? Contact us!

The study examined the recognition of nine toy catalogues published under Christmas. There were 500 respondents to the study. The study was conducted by MPS Enterprises.

Children’s Great Toybook is on online – click here to the Finnish web page!