Hyojo is MGA Entertainment’s popular CUDDLECTIBLES™ collectible concept, combining plush toys and collectible figures in surprise boxes. Designed for children aged 8+ as well as collectors, the characters are inspired by well-known brands, including popular candy and snack brands. The Hyojo experience is all about the excitement of unboxing and collectibility. These adorable characters combine the softness of plush with different materials and interesting textures, along with the detailed look of collectible figures. The collections also include special Rare and Chase variants. CUDDLECT THEM ALL™!
Products will be available in the Nordic countries through Toyrock from spring 2027.
