All-time favourite Barbie continues impressing! A timeless classic doll that keeps track of its time and transforms with the latest trends. She can be a firefighter or a reporter – you decide, because in the Barbie world you can be anything!

The world’s most famous fashion doll, Barbie, was first introduced to the public in 1959. Over the decades, Barbie has worked in a variety of occupations, pursued a variety of activities, cared for her pets, and had loads of fun with her friends. The dolls have developed to reflect even better the modern world of children and the increased diversity has increased significant added value to endless storytelling opportunities.

Anything is possible in Barbie’s world, and this idea is also transmitted to the playground, accompanied by a pink-colored dreams and boundless imagination. Because of her versatility, Barbie deserves a place as a favourite toy and collectible treasure in children’s room from generation to generation.


Product lines

♥ Dreamtopia

♥ I can be anything

♥ Fashion and beauty

♥ Barbie Extra

♥ Color Reveal

♥ Family

♥ Estate

♥ Specials – Collector dolls

Barbie introduces you to
With Barbie you can get familiar with many careers through play. Barbie is known of her many careers and she will delight us with more careers in the future too. Career Doll’s uniform and career related details and accessories helps child to find one’s own dream career.

Barbie Color Reveal is a worldwide success! Barbie surprises you – many times. Wash the paint away with warm water and reveal more surprises with cold water. Each package includes clothes, accessories and more surprises. There are many dolls to reveal – which one you will get?

Barbie Extra is a high fashion pioneer who loves to dress personally and spectacularly! The dolls ’own bold style and bright colors will not go unnoticed and the accompanying pet friend will not be second in style. Unleash your creativity and be EXTRA – great today!

The wonderful rainbow-colored princesses, fairies and mermaids live in the magical fairytale world of Barbie Dreamtopia. Which fairy tale character would you like to be? With Barbie you can be anything!