Toyrock Oy acquires PS-Lelut Oy’s business

Toyrock Oy has today closed the deal of acquiring PS-Lelut Oy business. Along with the trade Toyrock Oy will represent in the Finnish market the following trademarks: Sohni-Wicke, Rolly – Toys, Ferbedo and Unice. The agreement will take a place on October 23, 2020.

“Corporate acquisition will strengthen Toyrock Oy position in the Finnish toy market. It will also support organization’s growth strategy by improving product assortment with high quality and commercial products. The broader assortment enables us to service both our present and new customer significantly better”, Mika Kalpamaa, the Managing director, comments on the acquisition.

“It felt like a right moment to step aside from business, especially because the follower will be a leading operator of the field and a good and familiar partner to our customers. It is easy to entrust the sales of products to Toyrock. We can be confident that the quality standards of our operation will maintenance their high level and furthermore, Toyrock will also have good opportunities to raise and develop its business. We would like to thank our customers, suppliers and other business partners for warm collaboration”, comments the Managing director of PS-Lelut Oy, Pirkko Sagulin.

For further information:

Toyrock Oy, the Managing Director Mika Kalpamaa (mika (a)

PS-Lelut Oy, the Managing Director Pirkko Sagulin (pirkko.sagulin (a)

Company Information

PS-Lelut Oy is a professional toy importer that operates in Mäntsälä. The company is specialized in plastic toys for outside and inside use. The trademarks are marketing leaders in their own categories.

Toyrock Oy is a Finnish family business founded in 2014, which focuses on the agency, import and wholesale of products related to children’s toys and leisure activities for families with children. The company name Toyrock reflects reliability – the “bedrock”. At the same time, we want it to reflect a stable and reliable way in which customers can establish good cooperation with us.

Toyrock’s product range includes products and brands from world-renowned and respected suppliers, such as Mattel brands Barbie, Hot Wheels and Fisher-Price, Clementoni puzzles, Bestway swimming toys, and Revell scale models and RC products.