Spell Seekers is Toy of the Year 2026

Toyrock’s Spell Seekers has won the Creative Toys category in Finland’s Toy of the Year 2026 competition. Adding to the success, Butt Face Chester Cheeks was selected as a finalist in the Character Play Toys category.

The Toy of the Year competition is organised by the Finnish Toy Association. The toys are evaluated by two separate juries: one consisting of retail professionals and another comprising education professionals and children from day-care centres and after-school clubs.

Spell Seekers was praised in particular for its engaging play experience, imagination-inspiring concept and impressive design.

“A fun, engaging toy. Different. Many were really excited about it.”

“The mysterious magic book sparks children’s imagination.”

“It looks really cool. It was a little exciting and had lots of great things included.”

Read more about Spell Seekers and Butt Face Chester Cheeks in our article: Four toy trends in autumn’s new launches – Toyrock