Toyrock and MGA Entertainment enter Nordic distribution partnership

We’re excited to announce that Toyrock will become the official distribution partner for a portfolio of brands of MGA Entertainment across the Nordics from January 2027 onward.

Preparations begin immediately, and our sales teams will be reaching out to customers to discuss upcoming launches and the growth opportunities this exciting new portfolio brings to the Nordic market.

MGA Entertainment is globally recognized for its trend-driven toy brands and its ability to create entirely new consumer phenomena. The partnership brings a strong portfolio of demand-driven brands to Toyrock’s Nordic distribution network — combining collectability, play, digital content, and a strong social media culture.

“We are proud to partner with MGA Entertainment and to represent this innovative portfolio of brands in the Nordic market. We see strong potential for growth and are excited to build the next chapter together.” – Mikko Rauhanen, CEO Toyrock Group

A big thank you to everyone involved in making this partnership happen — we can’t wait to get started.