Modimi is the Baby Toy of the Year in Sweden!**
Modimi is an innovative and eco-friendly sensory toy series for babies and toddlers that has just won the Årets Babyleksak (the Baby Toy of the Year) 2024 award in Sweden!
Rebecca Crusoe appointed as group CMO
Rebecca Crusoe joins Toyrock Group in the newly created role of Chief Marketing Officer.
Toyrock 10 years!
This year, Toyrock marks its 10th anniversary—a decade filled with laughter, joy, and countless memories brought to life through our toys and games.
Brands
All-time favourite Barbie continues impressing! A timeless classic doll that keeps track of its time and transforms with the latest trends. She can be...
For more than 50 years, Hot Wheels cars have driven into the hearts of small drivers. The range of small cars made of metal and plastic includes accur...
Fisher-Price’s high-quality and educational toys have been part of children’s rooms for more than 90 years. The first wood-carved Fisher-Price toys we...
The ice queens Elsa and Anna, known from the super popular Disney Frozen movies, have delighted fans around the world with their icy adventures for a ...
Beloved Disney Princess takes you to a fairy tale world. Disney Princes celebrates magical adventures and relatable, courageous heroes who inspire fan...
Monster High fashion dolls encourage fans of all ages to embrace their authentic selves – let your inner monster shine! These super-popular, unique fa...
Game nights have never been this fun! Whether you are a fan of letter games or strategy games, Mattel Games offer the best games for challenging and f...
The Bestway product range includes water toys for both the beach and dry land. Swimming goggles, snorkels, swimming toys and pool floats, when used to...
Clementoni has a wide selection of quality games for all ages! The puzzles are made of high-quality materials and are perfectly compatible.
Baby and c...
Geomag is a world-renowned magnetic building set consisting of magnetic rods, steel spheres and panels from which you can build the most imaginative a...
Elastikorps are elastic and fierce action figures ready which you can stretch into unbelievable measures. The figures can be stretched up to 3 times t...
Toyrock Oy is a Finnish growth company founded in 2014, which focuses on the agency, import and wholesale of products related to children’s toys and children’s family leisure activities. The company name Toyrock reflects reliability – the “bedrock”. We want it also to reflect a stable and reliable way of work in which customers can establish good cooperation with us.